Data Broker & Privacy Glossary
50+ plain-language definitions for the terms you'll run into around data brokers, privacy law, and getting your information removed from people search sites, reverse phone-lookup directories, and google search.
Data Brokers & People-Search Sites
How brokers and people-search sites collect, aggregate, and resell your information.
All 14 terms →- Aggregator
- Background Check
- Consumer Reporting Agency (CRA)
- Data Broker
- Data Scraping (Web Scraping)
- Fair Credit Reporting Act (FCRA)
- People Search Site
- Permissible Purpose
- Public Records
- Reverse Phone/Address Lookup
- Skip Tracing
- Third-Party Data Sharing
- Voter Registration Records
- White Pages / Directory Listing
Privacy Rights & Law
The rights and regulations — GDPR, CCPA, and more — that govern what happens to your data.
All 19 terms →- CCPA (California Consumer Privacy Act)
- CPRA (California Privacy Rights Act)
- Data Controller
- Data Processor
- Data Subject
- Data Subject Access Request (DSAR / DSR)
- De-identified / Anonymized Data
- GDPR (General Data Protection Regulation)
- Opt-In
- Opt-Out
- Personal Data / Personal Information
- Personally Identifiable Information (PII)
- Right to Access / Right to Know
- Right to Be Forgotten
- Right to Correct (Rectify)
- Right to Delete (Erasure)
- Sale of Personal Information
- Sensitive Personal Information / Special Category Data
- Sharing (Cross-Context Behavioral Advertising)
Data Removal & Opt-Out Process
The mechanics of actually getting a listing taken down, and keeping it down.
All 9 terms →Identity Theft & Security
What can go wrong once your information is exposed, and how to protect yourself.
All 10 terms →Where to go next